We have used the term "operation opposite" in the past. Why do things the same way as everybody else? Here is another example.
The Butler Bulldogs men's basketball program, led by Head Coach Brad Stevens, got back to work this past weekend. The difference between their program and many others is that they did it without the usual fanfare and celebrity event atmosphere that so many other programs adopt for Oct. 15th kickoffs. They simply, as Coach Stevens said, "wanted to spend time together and get a good, focused start to the season." Their official press release follows, as well as the story that was featured in USAToday.
http://www.butlersports.com/sports/m-baskbl/2010-11/releases/101410aab
http://www.usatoday.com/sports/college/mensbasketball/horizon/2010-10-15-butler-practice_N.htm
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